Branding/Logos

Glamour Daze

Finding Faith

NY Public Library

Jazz is Killin' Campaign

You Live More Campaign

Clean Logo

Essentially Ellington

Library Lions Logo

Editorial

Eric Ripert

I.D. Magazine

UpRoar Magazine

Posters

NYPL Startup

Lincoln Center Family Benefit

Jazz at Lincoln Center

 

Invitations & Brochures

Brennan Wedding Invite

Pierce Wedding Invite

Mercier Wedding Invite

Brennan Save the Date

Love Jazz Join Campaign

Lincoln Centers Fall Gala

 

Web & Other

Biblion the App

Education Nation Buidling

Congo Square CD

NY Public Library Site

Parsons Sign

Jazz at Lincoln Center Site

World Trade Center Kiosk

Hall of Fame Site

 

About Me

Resume

Contact

 

© 2013 MATTHEW POOR

The New York Public Library Identity

 

The Library wanted a more versatile, contemporary logo to coincide with it's changing role in the community. I was part of a team that redrew the iconic lion for the Library, and that is currently extending this logo into a full fledged brand.

 

 

Brand New's #4 best new identity of 2009

 

 

Related

NY Public Library Site

 

 

ART DIRECTOR

Marc Blaustein

 

DESIGNERS

Daniel Um, Katharina Seifert